Specialist in
I Craft User-Focused Digital Experiences For Advanced Customer Engagement. UX Design Consultant, Mentor & Strategist Advisor, UI Designer, UX Product Researcher, Brand Designer, Social Media Manager
As seen in...
I was tasked with designing the user experience of a new medical application that allowed patients to schedule appointments, track their medical history, and communicate with healthcare providers. The client wanted a user-friendly design that would make it easy for patients to manage their healthcare needs.
| Client: | TouchPoint Medical |
| Industry: | Medical SaaS |
An honour to work with Steve on the whole process and functionality from start to finish" - Lia, TouchPoint Medical
During a UX audit and competitor analysis of a medical application managing stock, team, and patient data, I identified key usability issues. The cluttered interface made navigation difficult, and critical workflows were overly complex. Role-specific dashboards were missing, leading to confusion, and competitors offered more streamlined solutions with task prioritization, filtering, and mobile-friendly designs, revealing opportunities to enhance the user experience.
I performed a detailed competitor analysis to benchmark industry standards and uncover opportunities for differentiation. Using insights from this research, I defined user personas and prioritized their needs, focusing on streamlining navigation for busy medical staff. The design process emphasized clarity and accessibility, ensuring that stock, team, and patient data could be accessed quickly and intuitively. By incorporating feedback loops with stakeholders, I iteratively refined the prototype to align with user needs and business goals.
I redesigned the medical application to streamline workflows, simplify navigation, and reduce clutter, enabling quicker access to key features. Role-specific dashboards and mobile optimization improved efficiency and usability. By incorporating advanced filtering and task prioritization inspired by competitor analysis, the solution delivered a more user-centric experience, boosting productivity and satisfaction.
The initial start of .Simple was lead by myself at The Design Yard, I was later joined by Neil to work on some of the later screens, ie. the Analytics, Inbox plus additional elements.
| Logistics: | UX/UI Design, Research, Analysis, Planning, User Flows, Storyboarding, Documenting and Interaction Development. |
| Client: | TouchPoint Medical |
| Industry: | Fashion / Clothing |
The team at The Design Yard knew how to listen, understand, capture and implement my thoughts and ideas from initial one on one planning stages to a full UX Flow with a User Journey, Wireframing and Prototyping going beyond the initial specifications and discussions working alongside myself and the developers with weekly updates and planning within a sprint. They are a very experienced team of professional UX Designers that helped me achieve my goals and so much more with more than I expected for the end result. I would recommend The Design Yard to every business and look forward to continuing that work and support with The Design Yard. Many thanks to the team.” - Manuel ( .Simple )
DotSimple, a SaaS product similar to HootSuite, struggled with time-consuming workflows, limited content creation tools, and a lack of customizable templates, hindering user productivity and creativity.
To address these challenges, I conducted a UX audit, usability testing, and competitor analysis. The focus was on streamlining workflows, enhancing content creation, and introducing features to boost efficiency and user satisfaction. Key steps included: Simplifying the navigation and calendar interface for better usability. Incorporating advanced AI-driven features to accelerate content creation. Introducing a robust template system to improve design consistency and reduce repetitive tasks.
I introduced an AI Writer to generate platform-specific content suggestions, saving time and improving quality. A Template System allowed users to upload or select pre-designed templates, ensuring consistency and reducing effort. A redesigned calendar simplified planning and scheduling, resulting in a more user-friendly and efficient platform.
Athena’s medical AI SaaS app needed a UX that balanced powerful AI-driven insights with an intuitive, easy-to-use interface for medical professionals. The challenge was designing for a complex healthcare environment, ensuring compliance with industry regulations, and making AI-driven recommendations feel trustworthy and actionable.
| Client: | Athena |
| Industry: | Medical SaaS |
Working with Steve on Athena’s medical AI SaaS app was an absolute game-changer. From day one, he understood the complexities of our platform and designed an intuitive, seamless experience that exceeded our expectations." — Jake, Founder of Athena
Athena’s medical AI SaaS app needed a UX that balanced powerful AI-driven insights with an intuitive, easy-to-use interface for medical professionals. The challenge was designing for a complex healthcare environment, ensuring compliance with industry regulations, and making AI-driven recommendations feel trustworthy and actionable.
To tackle this, I focused on user research, simplicity, and trust-building. I worked closely with medical professionals to understand their workflows, pain points, and expectations. I prioritized clean, accessible UI design, clear data visualization, and intuitive navigation. Compliance and security were also central, ensuring all UX decisions aligned with medical data privacy regulations.
The final design was a streamlined, AI-powered interface that seamlessly integrated into medical workflows. The app provided clear, digestible AI-driven insights, reducing cognitive load and improving decision-making. With an intuitive dashboard, personalized recommendations, and a focus on accessibility, Athena now empowers healthcare professionals to work smarter and more efficiently.
Flora & Fauna needed a stronger brand identity and online presence to sell culinary plants, including a mobile app.
| Client: | Flora & Fauna |
| Industry: | Food & Horticulture |
Working with you was an absolute pleasure! Your design, branding, and packaging for Flora & Fauna were beyond our expectations—elegant, creative, and perfectly aligned with our vision. Thank you!" – Sarah
Flora & Fauna needed a stronger brand identity and online presence to sell culinary plants, including a mobile app.
I developed a brand strategy (story, visuals), redesigned the website (e-commerce, SEO), created a mobile app (plant info, recipes, community), and designed marketing materials.
Flora & Fauna is now a recognized culinary plant brand. Traffic increased, sales grew, the app is popular, and customer loyalty is strong.
Matched is a revolutionary AI-driven dating app designed to create meaningful connections by leveraging intelligent matchmaking and user behavior analysis. With a strong brand identity and a seamless user experience, Matched sets itself apart in the competitive online dating market.
| Client: | Matched |
| Industry: | Dating |
Your expertise in UX, branding, and UI design was instrumental in bringing Matched to life. The app’s seamless experience and strong brand identity exceeded my expectations. I couldn’t have asked for a better collaborator!" - Lucy, Founder
The online dating industry is saturated with similar platforms, making it difficult to stand out. The challenge was to design an intuitive, AI-powered app that not only felt fresh and innovative but also built trust and engagement among users tired of traditional dating methods.
Conducted in-depth UX research to identify key frustrations with existing dating apps. Performed a competitor analysis to understand strengths, weaknesses, and opportunities. Developed a compelling brand strategy, ensuring consistency across the app, website, and marketing materials. Focused on AI-driven personalization, designing a user journey that feels effortless and engaging. Designed a sleek, modern UI that encourages interaction and trust.
A highly intuitive and aesthetically pleasing app that increases engagement. A distinct and memorable brand identity that resonates with users. Positive feedback from beta testers, with a 40% increase in successful matches compared to traditional dating apps. A website and marketing materials that effectively communicate the brand’s mission, driving sign-ups and app downloads.
Pantry is a seamless food ordering app designed to bridge the gap between restaurants and customers, providing a smooth, intuitive, and visually appealing experience. With a focus on usability, branding, and engagement, the goal was to create a standout platform in a competitive market.
| Client: | The Pantry & Kitchen |
| Industry: | Food |
The work you did for Pantry was exceptional! From UX research to branding, UI design, and marketing materials, everything exceeded our expectations. You brought our vision to life beautifully!" — Sarah, Founder of Pantry
The food delivery space is highly competitive, with users expecting fast, intuitive, and aesthetically pleasing apps. Pantry needed to establish a unique identity while ensuring a frictionless ordering experience for customers. The challenge was to design a platform that would enhance user engagement, simplify the ordering process, and establish a strong brand presence.
UX Research & Competitor Analysis – Conducted in-depth research to understand user behaviors, pain points, and market gaps. Competitor analysis helped identify opportunities for differentiation. Branding & Brand Strategy – Developed a distinct visual identity and brand strategy to position Pantry as a modern, trustworthy, and user-friendly platform. UI Design for App & Website – Designed an intuitive and engaging user interface across mobile and web, ensuring a seamless experience from browsing to checkout. Marketing Materials – Created visually compelling marketing assets to reinforce brand identity and attract customers.
A beautifully designed and user-friendly app that enhances the food ordering experience. A strong, cohesive brand identity that differentiates Pantry from competitors. Increased user engagement and positive feedback from customers. A seamless ordering process that improves customer satisfaction and retention.
YumYumDoughnuts is a vibrant doughnut restaurant looking to expand its digital presence with a user-friendly app. The goal was to create an engaging, intuitive platform that enhances the customer experience, strengthens the brand, and drives sales.
| Client: | YumYumDoughnuts |
| Industry: | Food |
You brought our vision to life with an incredible app and branding! The seamless UX, stunning design, and thoughtful strategy have elevated YumYumDoughnuts to new heights. Thank you!" – Sarah, Founder of YumYumDoughnuts
The restaurant wanted an app that would: Provide a seamless ordering experience Stand out in a competitive market Build strong brand recognition Integrate marketing efforts for customer retention
To tackle these challenges, I: Conducted in-depth UX research & competitor analysis to understand user behaviors and industry standards Developed a strong branding strategy to differentiate YumYumDoughnuts in a crowded market Designed an intuitive, visually appealing website that aligned with the brand’s identity Created marketing materials to enhance brand visibility and customer engagement
A visually stunning, user-friendly app that improved customer engagement and sales A strong brand identity that differentiates YumYumDoughnuts in the market Increased online orders and customer retention through a seamless UX design Cohesive marketing materials that reinforced brand recognition
MUU - Unique and Creative Resume