7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
Let’s make your product easier to use
Contact me, on the following links.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
UX Design & Research
UX Design & Research
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
UX Design & Research
UX Design & Research
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
Let’s make your product easier to use
Contact me, on the following links.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
UX Design & Research
UX Design & Research
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
UX Design & Research
UX Design & Research
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
Contact me, on the following links.
ABOUT
Blog
UX
UX Research
UI & graphics
Software
Portfolio
Book
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
Qian Jiang
AI Designer for Copilot at Microsoft
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
ABOUT
UX
UX Research
UI & graphics
Software
Portfolio
Book
Blog
1994
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
Contact me, on the following links.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
20+
Years of experience
Book a Discovery Call
I solve usability problems before they become business problems and design systems that make complex decisions feel effortless through UX strategy, product design and build-ready design systems.
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Read post
Achievements
Numbers and Facts
+63%
conversion rate
+41%
Increase in brand awareness
+63%
audience growth
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
Tom Willis
Founder, Chef at The Pantry & Kitchen
Working with Tom at The Pantry & Kitchen, 2025
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Let’s make something happen
Send me an Enquiry, Book a Discovery Call
ABOUT
UX
UX Research
UI & graphics
Software
Portfolio
Book
Blog
1994