7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
UX, UI & Product Design, Web, App & Ecommerce Design, Software Development, Branding & Graphic Design, and Product Strategy, Consultancy & Mentoring.
20+
Years of experience
Book a Discovery Call
Improving user engagement, Reducing friction across key user journeys and Streamlining navigation and interaction patterns
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026 > Read Post
25+ years
Solving digital business problems
50+
UX audits and conversion reviews
1,000+
digital projects delivered
150+
eCommerce stores improved
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
HOW THE WORK MOVES
Enough process to make better decisions. Not enough to slow the work down.
The exact activities change with the problem, but the work follows one clear sequence from evidence to implementation.
See how I work →
01
Diagnose
Understand the journey, evidence, constraints and commercial stakes.
02
Prioritise
Separate important friction from distracting symptoms and opinions.
03
Design
Create the clearest responsive solution, states and component behaviour.
04
Deliver
Support implementation, test the result and close avoidable gaps.
CLEARER
Decisions
LESS
Journey friction
STRONGER
Handoff
ONE
Accountable senior partner
PRACTICAL RESOURCES
Useful tools before you are ready to hire anyone.
Scorecards, checklists and articles that help founders and teams spot issues, ask better questions and improve the next decision.
Browse all books and resources →
SHOPIFY
Shopify Conversion Checklist
Fifty practical checks across discovery, product pages, trust, cart and checkout.
Open resource →
UX
50-Point UX Audit Scorecard
A structured way to assess clarity, navigation, content, accessibility and conversion risk.
Open resource →
SAAS
SaaS Onboarding Scorecard
Review time-to-value, guidance, setup, empty states, progress and recovery.
Open resource →
Better UX is not more decoration. It is clearer decisions, fewer dead ends and a product people understand.
25+ years across design and delivery
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
UX, UI & Product Design, Web, App & Ecommerce Design, Software Development, Branding & Graphic Design, and Product Strategy, Consultancy & Mentoring.
20+
Years of experience
Book a Discovery Call
Improving user engagement, Reducing friction across key user journeys and Streamlining navigation and interaction patterns
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026 > Read Post
25+ years
Solving digital business problems
50+
UX audits and conversion reviews
1,000+
digital projects delivered
150+
eCommerce stores improved
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
UX Design & Research
UX Design & Research
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
UX Design & Research
UX Design & Research
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
HOW THE WORK MOVES
Enough process to make better decisions. Not enough to slow the work down.
The exact activities change with the problem, but the work follows one clear sequence from evidence to implementation.
See how I work →
01
Diagnose
Understand the journey, evidence, constraints and commercial stakes.
02
Prioritise
Separate important friction from distracting symptoms and opinions.
03
Design
Create the clearest responsive solution, states and component behaviour.
04
Deliver
Support implementation, test the result and close avoidable gaps.
CLEARER
Decisions
LESS
Journey friction
STRONGER
Handoff
ONE
Accountable senior partner
PRACTICAL RESOURCES
Useful tools before you are ready to hire anyone.
Scorecards, checklists and articles that help founders and teams spot issues, ask better questions and improve the next decision.
Browse all books and resources →
SHOPIFY
Shopify Conversion Checklist
Fifty practical checks across discovery, product pages, trust, cart and checkout.
Open resource →
UX
50-Point UX Audit Scorecard
A structured way to assess clarity, navigation, content, accessibility and conversion risk.
Open resource →
SAAS
SaaS Onboarding Scorecard
Review time-to-value, guidance, setup, empty states, progress and recovery.
Open resource →
Better UX is not more decoration. It is clearer decisions, fewer dead ends and a product people understand.
25+ years across design and delivery
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
UX, UI & Product Design, Web, App & Ecommerce Design, Software Development, Branding & Graphic Design, and Product Strategy, Consultancy & Mentoring.
20+
Years of experience
Book a Discovery Call
Improving user engagement, Reducing friction across key user journeys and Streamlining navigation and interaction patterns
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026 > Read Post
25+ years
Solving digital business problems
50+
UX audits and conversion reviews
1,000+
digital projects delivered
150+
eCommerce stores improved
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
UX Design & Research
UX Design & Research
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
UX Design & Research
UX Design & Research
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
HOW THE WORK MOVES
Enough process to make better decisions. Not enough to slow the work down.
The exact activities change with the problem, but the work follows one clear sequence from evidence to implementation.
See how I work →
01
Diagnose
Understand the journey, evidence, constraints and commercial stakes.
02
Prioritise
Separate important friction from distracting symptoms and opinions.
03
Design
Create the clearest responsive solution, states and component behaviour.
04
Deliver
Support implementation, test the result and close avoidable gaps.
CLEARER
Decisions
LESS
Journey friction
STRONGER
Handoff
ONE
Accountable senior partner
PRACTICAL RESOURCES
Useful tools before you are ready to hire anyone.
Scorecards, checklists and articles that help founders and teams spot issues, ask better questions and improve the next decision.
Browse all books and resources →
SHOPIFY
Shopify Conversion Checklist
Fifty practical checks across discovery, product pages, trust, cart and checkout.
Open resource →
UX
50-Point UX Audit Scorecard
A structured way to assess clarity, navigation, content, accessibility and conversion risk.
Open resource →
SAAS
SaaS Onboarding Scorecard
Review time-to-value, guidance, setup, empty states, progress and recovery.
Open resource →
Better UX is not more decoration. It is clearer decisions, fewer dead ends and a product people understand.
25+ years across design and delivery
ABOUT
UX consultant
UX Research
UI & graphics
Software
Portfolio
resources
Book
Blog
1994
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
UX, UI & Product Design, Web, App & Ecommerce Design, Software Development, Branding & Graphic Design, and Product Strategy, Consultancy & Mentoring.
20+
Years of experience
Book a Discovery Call
Improving user engagement, Reducing friction across key user journeys and Streamlining navigation and interaction patterns
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026 > Read Post
25+ years
Solving digital business problems
50+
UX audits and conversion reviews
1,000+
digital projects delivered
150+
eCommerce stores improved
Tom Willis
Founder, Chef at The Pantry & Kitchen
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
HOW THE WORK MOVES
Enough process to make better decisions. Not enough to slow the work down.
The exact activities change with the problem, but the work follows one clear sequence from evidence to implementation.
See how I work →
01
Diagnose
Understand the journey, evidence, constraints and commercial stakes.
02
Prioritise
Separate important friction from distracting symptoms and opinions.
03
Design
Create the clearest responsive solution, states and component behaviour.
04
Deliver
Support implementation, test the result and close avoidable gaps.
CLEARER
Decisions
LESS
Journey friction
STRONGER
Handoff
ONE
Accountable senior partner
PRACTICAL RESOURCES
Useful tools before you are ready to hire anyone.
Scorecards, checklists and articles that help founders and teams spot issues, ask better questions and improve the next decision.
Browse all books and resources →
SHOPIFY
Shopify Conversion Checklist
Fifty practical checks across discovery, product pages, trust, cart and checkout.
Open resource →
UX
50-Point UX Audit Scorecard
A structured way to assess clarity, navigation, content, accessibility and conversion risk.
Open resource →
SAAS
SaaS Onboarding Scorecard
Review time-to-value, guidance, setup, empty states, progress and recovery.
Open resource →
Better UX is not more decoration. It is clearer decisions, fewer dead ends and a product people understand.
25+ years across design and delivery
ABOUT
Blog
UX Consultant
UX Research
UI & graphics
Software
Portfolio
Book
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.
7
BooksWritten
1000+
Projects
Clearer digital products.
Better user journeys.
Stronger conversion.
UX, UI & Product Design, Web, App & Ecommerce Design, Software Development, Branding & Graphic Design, and Product Strategy, Consultancy & Mentoring.
20+
Years of experience
Book a Discovery Call
Improving user engagement, Reducing friction across key user journeys and Streamlining navigation and interaction patterns
I help SaaS founders, Shopify brands and agencies fix confusing digital experiences through UX strategy, product design and build-ready implementation.
About me
“
One of the biggest issues in ecommerce is confusing UI design with UX strategy.
Blog: The UX Mistakes Quietly Killing Shopify Sales
Wed 6th May 2026 > Read Post
25+ years
Solving digital business problems
50+
UX audits and conversion reviews
1,000+
digital projects delivered
150+
eCommerce stores improved
Tom Willis
Founder, Chef at The Pantry & Kitchen
Working with Tom at The Pantry & Kitchen, 2025
“
He understands the job requirements precisely. He was able to design exactly how i wanted. I just had to suggest him few examples. I was little hesitate in the beginning But when i started the work everything went smoothly. He is recommended.
I led the brand, digital, and marketing design for The Pantry Kitchen, creating a cohesive identity across its app, website, and physical marketing materials.
Let’s work together
Qian Jiang
AI Designer for Copilot at Microsoft
Working with Qian since February 2023
“
Steve is a fantastic lead and designer. I admire his design skills since he can always create brilliant work and have a dedicate eye for details. Steve is also good at mentoring junior designers. I reported directly to Steve in the Design Yard, where he gave me insightful feedback and patiently showed me how to do better work all the time. I would love to have a chance to learn from and work with Steve in the future.
I mentored Qian in 2023 when she was developing her UI design expertise, and her progression since then has been remarkable. Qian is now a Lead Product Designer and AI Designer at Microsoft, contributing to the design of Copilot
I’ve mentored designers across UI, UX, and product disciplines — helping them strengthen their thinking, refine their craft, and progress into more strategic roles.
Get mentored
Let’s work together
HOW THE WORK MOVES
Enough process to make better decisions. Not enough to slow the work down.
The exact activities change with the problem, but the work follows one clear sequence from evidence to implementation.
See how I work →
01
Diagnose
Understand the journey, evidence, constraints and commercial stakes.
02
Prioritise
Separate important friction from distracting symptoms and opinions.
03
Design
Create the clearest responsive solution, states and component behaviour.
04
Deliver
Support implementation, test the result and close avoidable gaps.
CLEARER
Decisions
LESS
Journey friction
STRONGER
Handoff
ONE
Accountable senior partner
PRACTICAL RESOURCES
Useful tools before you are ready to hire anyone.
Scorecards, checklists and articles that help founders and teams spot issues, ask better questions and improve the next decision.
Browse all books and resources →
SHOPIFY
Shopify Conversion Checklist
Fifty practical checks across discovery, product pages, trust, cart and checkout.
Open resource →
UX
50-Point UX Audit Scorecard
A structured way to assess clarity, navigation, content, accessibility and conversion risk.
Open resource →
SAAS
SaaS Onboarding Scorecard
Review time-to-value, guidance, setup, empty states, progress and recovery.
Open resource →
Better UX is not more decoration. It is clearer decisions, fewer dead ends and a product people understand.
25+ years across design and delivery
ABOUT
UX consultant
UX Research
UI & graphics
Software
Portfolio
resources
Book
Blog
1994
START WITH THE PROBLEM
Have a product, store or digital experience that needs clearer thinking?
I help SaaS founders, Shopify brands and agencies diagnose friction, design better journeys and deliver interfaces that can actually be built.
UX · PRODUCT · SHOPIFY · DEVELOPMENT
I solve usability problems before they become business problems — connecting UX, product thinking and build-ready delivery.
Available for selected remote projects
© 2026 Steve Roberts / ME&CO. All rights reserved.